Professional Media Presence (PMP) Project
The PMP Workshop Weeks are intensive international training residencies designed to empower artists with advanced digital skills, storytelling techniques, and professional identity strategies. Throughout the project, these weeks have served as vital hubs for cross-disciplinary collaboration, bringing together national artist teams from across Europe to experiment with the intersection of art and technology.
Each workshop is hosted by a different project partner, offering a unique thematic focus—ranging from immersive technologies and AI to media ethics and professional branding—ensuring that participants return with a robust toolkit for the contemporary art market.
Social Media & Media Readership
In an era of rapid information flow and increasingly sophisticated digital manipulation, the ability to critically read media has become a fundamental skill for artists. The Trnava Workshop Week, hosted in Slovakia, was dedicated to navigating the complexities of the digital landscape, focusing on media literacy, misinformation, and responsible media behavior.
The workshop addressed the blurring lines between fact and opinion, helping participants identify credible sources and recognize bias. A key innovation of this week was the exploration of gamification—applying game-design principles to enhance engagement and understanding of media literacy. These interactive sessions provided artists with new tools to make complex information more accessible and effective for their audiences.
The Spanish Delegation: Representing ESPRONCEDA
As the Spanish partner of the PMP project, ESPRONCEDA – Institute of Art & Culture selected a dedicated group of artists to represent the national team during the residency in Turku.
The artists selected for this mission were:
- MarĂa Gabriela PĂ©rez Casseres
- Emanuel Rodriguez Balladares
During their time in Turku, our residents engaged in peer-to-peer learning and collaborative production, bridging the gap between their local practice in Barcelona and the international digital landscape.
About the PMP Project
Professional Media Presence (PMP) is a European project co-funded by the Creative Europe programme. It aims to provide artists with the necessary tools to navigate the digital world, enhancing their visibility and professional sustainability through innovative technology and storytelling.
