MECENET Talk Conference – 30 May, 6pm

MECENET Talk is the first conference organized by Espronceda and Naranjo Projects with the aim of expanding the patronage of the visual arts.

This first event will be held in Barcelona, at Espronceda, Center for Art and Culture, on 30 May 2017 from 6pm to 8pm.

MECENET emerges as a need to promote the breadth of patronage, which should not only be requested from the Administration, large companies or very wealthy people, but an action that can be done with a small contribution.
Being a patron of the Arts contributes to strengthening the values of freedom, democracy, and contemporary society: generosity, empathy and the common good, and creates wealth and culture by making possible the production of contemporary art, the existence of Art Centers, the organization of artistic events, etc.

Our lecturers will provide current information on the tax advantages of making donations for the Patronage of the Arts, the creation of networks of people committed to the support of Contemporary Art, the value of the experience of contributing to this cause, the need for emerging artists to have platforms that accompany them in their professional career, and the possibility of disseminating Contemporary Art through Art Centers and Foundations.

At this first edition, the speakers will be:

Mr. José María Álvarez de Lara, ESADE, Founder of Fundación Inov-Culture, MecenCulture Project.
Mr. Pep Montoya. Director of Master Prodart, Barcelona University, Fine Arts.
Mr. Philippe Bertrand, founder of BeAnotherLab, virtual reality art project.
Mr. Alejandro Martín, founder of NARANJO PROJECTS.

The target audience of this first event is the civil society of Barcelona and surrounding counties. It will be disseminated through professional associations, entrepreneurs’ associations, collectors’ associations, universities and colleges, etc. Every person is a potential patron — it is a transversal message directed towards the common good.