Eloy Roldan was born in Madrid but he has lived in Barcelona for years. He has a degree in Cinematography at the School of Cinema and Audiovisuals of Catalonia (ESCAC) and he specialised in digital effects. After two years working in the sector, he runs his studio doing projects for film, advertising and video clips. He develops his work as a digital artist. He address topics such as the procedures of the unconscious, semiotic games or the mechanisms of desire.