{"id":20820,"date":"2020-08-17T15:56:08","date_gmt":"2020-08-17T13:56:08","guid":{"rendered":"https:\/\/staging.espronceda.net\/?p=20820"},"modified":"2026-07-10T13:29:51","modified_gmt":"2026-07-10T11:29:51","slug":"disseny-narratives-immersives-centrades-usuari-2","status":"publish","type":"post","link":"https:\/\/staging.espronceda.net\/ca\/disseny-narratives-immersives-centrades-usuari-2\/","title":{"rendered":"Disseny de narratives immersives centrades en l&#8217;usuari"},"content":{"rendered":"<p style=\"text-align:center;\"><img decoding=\"async\" src=\"https:\/\/staging.espronceda.net\/wp-content\/uploads\/2026\/07\/flyer-faceboook-event-4-scaled.webp\" alt=\"Promotional image for the Quintessence Dome Lab Workshop at Immensiva Festival 2020 at Espronceda Institute of Art &#038; Culture in Barcelona, featuring filmmaker Marta Ordeig of Garage Stories for the session 'Design of User Centric Immersive Narratives', held on 21\u201322 August 2020.\" class=\"aligncenter\" style=\"display:block;margin:0 auto 30px auto;max-width:700px;width:100%;height:auto;\" \/><\/p>\n<p><iframe loading=\"lazy\" title=\"Disseny de narratives immersives centrades en l'usuari\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/qcJfb4JVc_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Taller pr\u00e0ctic que segueix la metodologia pr\u00f2pia de Garage Stories, basada en els principis del design thinking, per proporcionar als creadors eines amb qu\u00e8 dissenyar les seves primeres experi\u00e8ncies en VR. Durant el taller, els participants exploraran les caracter\u00edstiques \u00faniques del mitj\u00e0 per construir projectes amb un missatge clar i una proposta de valor s\u00f2lida; el resultat ser\u00e0 un primer esborrany de la seva narrativa i del recorregut de l&#8217;audi\u00e8ncia.<\/p>\n<p>MARTA ORDEIG \/\/ GARAGE STORIES<\/p>\n<p>Cineasta i emprenedora resident entre Silicon Valley i Barcelona. El 2017 va fundar Garage Stories, un laboratori itinerant i col\u00b7laboratiu que reuneix els millors creatius i tecn\u00f2legs de tot el m\u00f3n per jugar, dissenyar i prototipitzar projectes d&#8217;entreteniment innovadors amb mitjans emergents.<\/p>\n<p>Recentment ha iniciat una nova s\u00e8rie d&#8217;esdeveniments, \u00abStoriesXFuture\u00bb, en qu\u00e8 treballa amb ajuntaments i altres institucions locals per formular visions positives del futur com a l\u00ednies d&#8217;acci\u00f3 per assolir els ODS, aprofitant el potencial de les tecnologies emergents (VR \/ AR \/ IA) per crear projectes d&#8217;startups innovadores que ens ajudin a aconseguir-ho.<\/p>\n<p>Els laboratoris de Garage Stories ja s&#8217;han celebrat a ciutats com Barcelona, San Francisco i Ciutat de M\u00e8xic, i en institucions com l&#8217;Institute for the Future, el Sonar+D i la Universitat USC de Los Angeles. Alguns dels projectes resultants han estat presentats a TEDx.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taller pr\u00e0ctic sobre disseny d&#8217;experi\u00e8ncies VR amb metodologia design thinking, impartit per Marta Ordeig de Garage Stories a l&#8217;Immensiva Festival 2020.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278,92,77],"tags":[223,194,279,222,233],"class_list":["post-20820","post","type-post","status-publish","format-standard","hentry","category-events-2020","category-esdeveniments","category-events","tag-experiencies-immersives","tag-festival","tag-immensiva","tag-realitat-estesa-xr","tag-taller-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Narratives immersives VR amb Garage Stories | Espronceda<\/title>\n<meta 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